Keith Eneix

Keith Eneix began helping with operations at New Life Rockeries in 2007 and is now a co-owner alongside his brother Neil Eneix, who runs day-to-day operations. Keith manages marketing strategy and brings nearly two decades of hands-on hardscape experience to the business.

In 2010, Keith launched FANNIT, a digital marketing agency, applying contractor-operator thinking to digital strategy. In 2012, he pivoted to contractor marketing after discovering the gap between what agencies offered and what contractors actually needed. He developed the systems — SEO, PPC, Meta Ads, CRM automation — that now power results for hardscape contractors across the country.

In 2023, Keith launched Hardscape Marketing Crew (HMC) as part of the FANNIT family of companies — a done-for-you marketing agency built exclusively for the hardscape industry. Together, FANNIT and HMC have served 200+ clients across the US, generating $300M+ in documented client revenue.

In 2025, Keith published The Millionaire Landscaper — a 172-page marketing blueprint for contractors ready to scale past $1M. In 2024, he launched The Millionaire Landscaper Podcast, sharing weekly strategy and interviews with contractors across North America.

As the author of all content on the New Life Rockeries blog, Keith brings direct, hands-on experience to every article — not theory. His writing reflects nearly two decades of building, managing, and marketing hardscape projects in the Pacific Northwest.